Virtual Events: Ways to Engage your Audience

We are social creatures, and whether you deem yourself an introvert or not, being connected and sharing experiences plays a pivotal role in our well-being. Though we may not be able to have live events right now, virtual events are the next best thing. And when it comes to production management for virtual events, technologies such as RedSpy camera tracking and LED wall are incredible tools for enhancing your guest experience.

A virtual grad ceremony with LED Wall background.

Engage with your audience in a virtual climate.

But beyond all the fancy gadgets we can accumulate, there really is nothing like conversation and connection to really get the gears going.

So how can you engage with your audience in a virtual climate?

Here are some tips:

Facebook Live is great for companies who either have a well established social media presence or are trying to garner exposure about a product or topic.

1. Promote group and community conversation before and after the event.

Building a sense of community and continued conversation is beneficial for all. Use a platform to get people engaged in discussion or for a Q&A before and after your event. Here you’ll be able to garner information about what’s important to your audience, and get feedback for your next virtual event.

Platforms like Zoom offer a multitude of options that scale with the size of the virtual event you are trying to create.

2.  Create a visually appealing atmosphere.

Connect with local digital artists and utilize LED wall to showcase their work during your event. Whether that be an active part of your presentation or something stimulating in the background, it’s sure to leave an impression and keep your guests talking afterwards.

Lighting and LED Wall can create appealing and striking visuals for your viewers. Something not always possible with in-person events.

3. Hire entertainment.

Aside from the many companies and tech workers that currently are out of work, artists have struggled as well with the hit to covid-19. Hire some entertainment, and perhaps even create a mini-production of your own with the use of LED wall and by hiring a few locals techs for the event.

Live entertainment can give viewers a creative break.

4.  Host a roundtable.

What better way to meaningfully connect with one another than get people exchanging opinions and ideas? Allot some breakout rooms and designate a facilitator with some basic questions to each room.

Breakout rooms allow for more focus discussions and can be seamlessly added into a virtual event.

Whatever your virtual event requirements are Promosa is dedicated to working with you to create a visually impactful, memorable and an easy to use solution.