Fusing Art, Your Business and Video Wall
Why do we need to incorporate art into our living spaces and communications? And how can it enrich your brand communication and customer experience?
To Communicate a Message.
Art has always played a pivotal role in communicating to the individual and to the masses, it speaks to the things and emotions we collectively feel but cannot describe. Through its variance, our personal experiences and identity have the ability to find a reflective surface in humanity. What better way than art to find a point of unspoken connection between you and your clients.
You’ll find art enmeshed in every piece of marketing that goes out, and office walls and boardrooms tend to be clad with pieces of art in an effort to create an environment and mood for those present. But what if you want to have a bigger impact? To communicate a message or vision that’s larger than what a picture frame can hold.
LED wall is a sweet, simple and progressive answer. Cities, creatives and companies have been hopping on the quickly evolving train of technology and digital media to convey their messages, and LED wall acts as a flexible and impressive canvas.
Here are some ways digital media and video wall can enhance how others experience your brand.
Flexibility.
First, let’s bring your attention to the average attention span of someone in 2020. With the rise of content, scroll apps and social media, attention span these days can be likened to that of a goldfish’s fleeting memory.
“ The world has become increasingly well connected in the past decades. This means that content is increasing in volume, which exhausts our attention and our urge for 'newness' causes us to collectively switch between topics more rapidly." - Philipp Lorenz-Spreen, Max Planck Institute for Human Development. (https://www.nytimes.com/2012/04/22/magazine/how-psychedelic-drugs-can-help-patients-face-death.html)
Fixed, tangible art may be intriguing at first, but once it’s been seen a few times, its influence lessens and starts fade into the background. Before you know it, the initial wow factor and the rush from spending $10,000+ on a piece of art that was going to add dimension, curiosity and interest to your space can turn into a sinkhole.
Utilizing LED wall as an ever-changing digital media canvas can be a resolve for that. As a canvas, it has the ability to display limitless options that never have to stay the same.
Timelessness.
Yes, you want permanence, a good investment, and LED wall holds true to that, perhaps even more so.
Having an LED wall installation can last you anywhere between 1 day to 10+ years granted you maintain the equipment properly. The scope of your imagination is the extent of what LED wall can provide for you.
Spending your art budget on a digital media display and content allows you to have sophisticated and cutting-edge technology at all times.
Association.
Art is a communication tool, and its role in business plays to how we want to be represented. What do you want to be associated with, and how can you communicate that with visuals and the technology you use?
Marrying LED display and digital media, no matter your scope, sends the message that you are progressive and a partner of the future. A beautiful display with a powerful message will be memorable in the minds of those who witness it.
Take for example Nexen UniverCity’s lobby space, dubbed the “Infinity Wall” in Seoul, Korea. The 30-meter-wide and 7-meter-tall LED screen display plays out a visual story that speaks to the strength and durability of Nexen Tires. Witnessing this powerful display upon entering the lobby sets an immediate powerful tone to their brand and makes their clients feel as if they are part of it.