nike underground

The FIFA Womens’ World Cup was held in Vancouver in the summer of 2015 and many brands were eager to engage with the local community of sport enthusiasts. The Nike Underground offered an exclusive experience to fans, allowing them to test drive new Nike cleats on a real turf soccer pitch, get a close look at the gear and technology available to the 11 sponsored womens’ teams playing in the World Cup, and attempt to outshoot soccer heroes by kicking a real ball against an LED screen field. Promosa provided high-resolution LED walls for the soccer pitch and the Hyper Motion Hexagon.