Colour Psychology and Your Audience
Colour is a powerful tool for communication and can be utilized to its full potential through the use of LED wall.
Colour and Communication
Through colour, and your presentation, you can evoke influence, mood and action, prompting your viewers to feel more engaged in your message.
So why wouldn’t you want your colours and visuals to pop? Imagine your brand and/or creative work presented clearly to your audience on an LED wall display, without discolouration and as an impressive and seamless display as opposed to being poorly projected onto a surface.
Colour psychology has become a topic of interest in the marketing, art and design worlds, as it suggests that various shades can be utilized to help make statement about how we want our viewers to perceive us. The same way you would want to present yourself through your personal style, LED wall technology serves as a way to give your presentation and brand the same opportunity.
Colour Breakdown.
Here’s a small breakdown of what some colours may convey:
White: fresh and clean cut, modern
Black: powerful, sleek, impactful, expert
Silver: innovative, modern
Red: bold, action, confidence.
Blue: stable, safe, soothing
Green: tranquility, natural, harmony
Yellow: lively, youthful, happy
Even small variances in colour can have a huge effect on your audience’s experience, and that’s all the more reason to make sure that you’re displaying on a medium like LED wall that can properly represent those subtleties.
At the end of the day, allowing colours and visuals to shine is essential to creating engaging and vivid experiences and can bring new dimensions to your message.
Here at Promosa we’d love to help you take it that extra step further and create something that will be memorable for you and your audience.
Contact us today to see how we can work together!